At the moment, the solution is Conscious Marketing: a technique and trend that is used to drive a marketing that aims to generate a positive social response and that is consistent with the values ​​that are most important to the customer.

This term comes from “mindfulness”, understood as a form of mental relaxation that aims to focus on the present and be aware of emotions and thoughts in order to avoid the stress and anxiety mentioned earlier.

In marketing, this trend is used to make the company aware of the connection it creates with the target group; thus being able to bring about a positive change in society, which translates the term as “conscious marketing”. Thus, the customer / consumer is expected to move from “mindless” consumption to “mindful” consumption.

The four basic traits of mindful marketing
Once you know what mindful marketing means, you need to consider its main keys to apply it to your business. Here are the four main features of this trend:

The customer at the center
The conscious marketing technique focuses on the client, taking into account his interests and needs. On the other hand, it takes into account the interests of the company itself to promote strategies to the benefit of both parties.

benefits for the customer and the company

Respect the environment and social responsibility
This tendency always tries to avoid activities that have negative consequences and harm society. Always strives for social and environmental benefits.

Connection with the client
One of the goals of conscious marketing is to be emotionally connected with the customer, and a good way to do this is by storytelling, such as “storytelling”.

storytelling and storytelling

Communication between the company and the customer is essential, and the way to achieve that closeness and connection comes from the hand of stories. Storytelling will charm your audience!

Your values ​​and advantages
Careful marketing focuses on three values:

Solidarity
empathy
conscious consumption
Thus, by combining both values ​​by connecting the company with the customer achieved through history, and always avoiding activities that have negative consequences, careful marketing can bring various benefits; Such as: customer growth, humanity and better professional reputation.

the values ​​and benefits of mindful marketing

Ways to use it in your business
Be clear about the values ​​your business has in common
To make a positive contribution to society, you need to clearly define your company’s values, clearly state the message you want to convey and how your product or service will contribute to your customers, and clearly define the actions you intend to convey to be done for it.

the message you want to convey to your target audience

Understanding and sympathy for the target audience
First of all, you need to know what your client’s needs and requirements are in order to get in touch with him and get to know his interests.

To do this, use active listening and appropriate conversation in a digital environment, thus understanding the values ​​of your audience and establishing further marketing strategies.

On the other hand, always consider the relationship with the customer, not the transaction; everything is coming, but the economic benefits depend on how the company relates to society.

Seek collective satisfaction
You should never focus on the interests of specific clients, but strive for the common good.

This is where creativity and imagination come into play and you use it to carry out activities that require reciprocity, always demonstrating the knowledge your company possesses, but also being open to learning from others.

Be transparent and build trust
Lying and cheating never do anything good, much less benefit your business, but their consequences can seriously affect your business.

You need to be honest in communicating your messages, tell the story of your business as well as the difficulties it has gone through, thereby generating empathy, confusion and, of course, trust in your future customers. However, we must never forget to admit, accept and correct any mistakes that may be made.