SEM and SEO in digital marketing

SEM and SEO are of interest to us whenever we have a website such as an online store, YouTube channel … any content on the internet.

The really complicated thing on the internet is to get people to know you and that’s why these techniques are used.

Both deal with search engines, millions of articles, photos appear every day … and you have to organize them somehow.

When we search for a word or phrase on the Internet, it should give us the best option to match our preferences and what we want to find on the web.

What is Google doing?
Google places some search engines so that the phrases and articles you are looking for best match everything on the Internet.

From the publishers (companies …) point of view, we will have two alternatives to position ourselves in the first places; use SEO or use SEM.

SEO (search engine optimization)
We can quickly define it as organic positioning, and it is done by optimizing websites, through keywords, tags … thanks to this we will improve our positioning.

The second part, also very important, is used outside our website, through social networks, blogs …

In short, SEO techniques involve working on or off our own website to get search engines to naturally rank us well.

Advantages and disadvantages of using SEO techniques:

• It is permanent over time.
• It does not allow us to segment the audience we want to reach, e.g. online advertising.
• It generates attractive links that encourage people to click and read the information we offer to our clients.
• It’s a slow process.
• SEM (search engine marketing)
• These are marketing activities that are carried out to improve search engine positioning, promote
• digital content to increase visibility and positioning on results pages.

This is the paid part of the ad, Google intends to place it above search engines with this ad, and will do so by always announcing that it is a paid ad.

Advantages and disadvantages of using SEM techniques:

• Segmentability, we choose who we want to send messages to and when. Getting the person who sees our ad to enter our goal.
• It pays off very quickly, the moment we start paying, it drastically increases our visibility.
• We can position ourselves in front of an infinite number of keywords and with a great advantage over SEO techniques.
• The moment we stop paying, we cease to exist.

If we are a company that wants to be relevant on social networks and the Internet, we need to find a balance between SEO and SEM.

To achieve sustainable campaigns, we must have a mix of both sides, depending on the situation and category we are in.

In short, SEO and SEM are two foundational bases in online marketing strategies, but they are also two acronyms that lead to confusion: which one is better for my brand and how can I use them to strengthen each other?

We hope to clear up any doubts about these two concepts with this blog. If you are thinking of running a SEM or SEO campaign to strengthen your brand or company, please do not hesitate to contact us: